There are a few key reasons why LinkedIn may reject a lead generation form that you try to run as an advertisement on their platform:
Violation of LinkedIn’s policies
LinkedIn has strict guidelines around what types of forms and content are allowed in lead gen ads. Some key things that could get your form rejected include:
– Collecting sensitive personal data like social security numbers, credit card info, etc. LinkedIn lead gen forms can only collect basic contact information, demographics, interests, etc.
– Promoting illegal or unethical products or services
– Using misleading language or fake claims in the ad copy
– Collecting information for third-party marketing or resale
So carefully review LinkedIn’s lead gen policies and ensure your form complies with all requirements. Even minor violations can lead to rejection.
Poor form design
LinkedIn wants lead gen ads to convert, so they’ll reject forms that seem overly complicated or long. Some tips here:
– Keep the form short with only essential fields
– Use a clean, simple layout that’s easy to complete on mobile
– Don’t ask for unnecessary information
– Progressively profile questions to increase conversion
In general, shorter forms with 5-8 fields tend to perform best. LinkedIn may reject forms that seem poorly optimized for conversions.
Irrelevant or inappropriate targeting
LinkedIn will want to see your target audience and creative is relevant. Some ways your targeting could draw flags:
– Targeting a demographic unlikely to convert
– Targeting too narrow an audience
– Using a generic offer unrelated to the target audience
Take time to really understand your ideal customers and ensure your targeting is laser-focused on those individuals. Also be sure the offer/incentive provided will genuinely appeal to the selected audience.
Tips to avoid lead gen rejections
Here are some proactive tips to help your LinkedIn lead gen forms get approved:
Understand all LinkedIn policies
Thoroughly read through LinkedIn’s entire lead generation ads policy. Pay particular attention to:
– Information collected in forms
– Restricted targeting options
– Requirements around incentives
– Lead usage and privacy guidelines
Knowing the rules in advance will help avoid missteps upfront. Bookmark LinkedIn’s policy page as reference.
Study examples of approved ads
Look at live lead gen ads running on LinkedIn from reputable companies. What do their forms look like? How long are they? What info do they collect? Studying successful examples can help model best practices in your own forms.
Use simple, relevant forms
As noted above, shorter forms targeted to a specific audience tend to convert best. Only collect essential information, use clear language, and ensure your audience will find value in completing the form.
Test aggressively
Don’t assume your initial form will be approved. Plan to test multiple variations to find what works. Test different designs, incentives, ad copy, and targeting options. Be prepared to iterate based on initial rejections.
Work with an agency
Experienced performance marketing agencies are very familiar with LinkedIn’s guidelines. If you’re new to LinkedIn lead gen, consider having an agency design and manage your initial campaigns. Their expertise can help avoid rookie mistakes.
Common reasons LinkedIn rejects lead gen forms
To summarize, here are some of the most common specific reasons LinkedIn tends to reject lead gen forms:
Collecting prohibited information
Forms cannot collect:
– Social security numbers
– Credit card numbers
– Financial account details
– Sensitive personal data
Stick to basic contact info, interests, and demographics only.
Misaligned targeting and offer
Rejections often happen when:
– The target audience won’t value your offer or incentive
– You’re targeting too broad an audience
– Your offer doesn’t relate to the targeting
Align your offer closely with a specific audience.
Violating LinkedIn’s ads policies
You may get rejected for:
– Using misleading ad copy
– Promoting prohibited products or services
– Targeting based on sensitive characteristics
Carefully comply with all LinkedIn’s policies.
Collecting info for third-party use
You cannot collect leads for the purpose of:
– Selling or sharing data
– Marketing unrelated offerings
Leads must be for your own business purposes.
Poor page design and layout
LinkedIn will flag forms that are:
– Too long or complex
– Hard to complete on mobile
– Cluttered or confusing
– Don’t use progressive profiling
Optimize forms for ease of completion and conversion.
Appealing rejected lead gen forms
If you believe LinkedIn made a mistake in rejecting your form:
Read the rejection notice carefully
LinkedIn will indicate the specific policy violation. Make sure you understand the issue cited.
Edit your form accordingly
Update your form to fix the problem indicated. This may involve changing your targeting, offer, fields collected, or other factors.
Appeal the decision
You can appeal a rejection through your LinkedIn ads account. Clearly explain how you have updated the form to resolve the issue.
Try submitting a new form
If your appeal fails, try creating a brand new form avoiding previous mistakes. Test it out to see if you have better success submitting afresh.
Request human review
For persistent rejections, you can request personal support to understand the issue. A human rep may spot issues an automated review missed.
With patience and iteration, most lead gen rejections can be overcome. Work closely with LinkedIn’s policy team to get your forms approved.
Conclusion
In summary, LinkedIn lead gen rejections usually result from:
– Policy violations
– Poor form design
– Irrelevant targeting
Avoid issues by studying LinkedIn’s guidelines, modeling successful ads, and aggressively testing your forms. Appeal rejections by fixing cited issues and requesting human review if needed. With optimization, you can get your lead gen ads running successfully on LinkedIn.